Youtility – Jay Baer

This book teaches readers how to build loyalty and trust with your customers. By doing this, you’ll be able to increase sales and ultimately boost profits. To achieve this goal, you must first understand why consumers buy products and services in the first place. Once you learn this, you’ll be ready to develop customer relationships based on mutual respect and understanding.

How to know if this book can help you:

• You know people want what you’re selling, but you’re not sure how to reach them.
• You’re tired of selling, but your business needs sales.
• You want real marketing ideas you can implement today.

New skills:
inbound marketing, customer journey, сustomer focus

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