Everything you need to hustle and make money online!

This book covers how to stop being a wimp and make the switch from a passive content presence into an active conversion tool; how to become a lead magnet by setting up social media profiles that focus on the needs of ideal prospects (not the product or service); creating raving fans that create introductions to their networks; how to move cold social media traffic into customers; the role of paid media and how to leverage social media advertising to drive sales.

New skills: create content, leverage social media advertising

Paperback: 262 pages

Customer Reviews: 4.7 out of 5

Author details mistakes companies make when setting their strategies, such as confusing ‘fluffy’ vision statements with strategy, or actually implementing bad strategies.

New skills: to create and implement a powerful action-oriented strategy

Paperback: 336 pages

Customer Reviews: 4.6 out of 5

A brief summary of brands nowadays and of trends in marketing and UX design that have already emerged. Simply put, "Today's customers want Meaning."
New skills: branding

Paperback: 106 pages

Customer Reviews: 4.7 out of 5

From establishing your brand as an industry leader to creating and occupying a new niche entirely, Ries and Trout show that through savvy positioning a brand can still stand out in a crowded marketplace – even wheedle its way into the collective subconscious.

New skills: branding, positioning

Paperback: 226 pages

Customer Reviews: 4.5 out of 5

A comprehensive guide to service marketing furnishes tips and advice on how one can apply one's business knowledge to any area of sales and marketing, from a home-based consultancy to a multinational brokerage firm.

New skills: create a value proposition

Paperback: 252 pages

Customer Reviews: 4.5 out of 5

This book is an accessible and practical tool that teams and companies in all industries can use to increase their customer base and market share. This book introduces readers to the process of creating and implementing their own individual growth hacking strategy.

New skills: quick search for solutions for growth

Paperback: 320 pages

Customer Reviews: 4.5 out of 5

Our attention is a valuable scarce resource, and it is bombarded daily with thousands of interruptions, most of which we didn’t ask for. This book claims to market to people only if you have their consent first, else you’re wasting everybody’s time instead try Permission Marketing.

New skills: permission Marketing

Paperback: 256 pages

Customer Reviews: 4.4 out of 5

The book explains the psychology of why people say “yes” — and how to apply these understandings.
You’ll learn the six universal principles, how to use them to become a skilled persuader — and how to defend yourself against them. Perfect for people in all walks of life, the principles of Influence will move you toward profound personal change and act as a driving force for your success.

New skills: learn to make contact with any person

Paperback: 336 pages

Customer Reviews: 4.6 out of 5

Learn how to generate more traffic, leads, and sales into your online business by applying the founding principles of direct marketing, from the $100M entrepreneur and author of DotCom Secrets and Expert Secrets.

New skills: to start, promote and grow their companies online.

Paperback: 302 pages

Customer Reviews: 4.6 out of 5

Whether you’re a designer or not, you make design decisions every day.
Mike Monteiro demystifies the design process and helps you prepare for your role. Well-informed clients make for smoother projects, that are run more effectively and ultimately cost less. Ensure you’re asking the right questions, getting the right answers, and working with the right people — and you’ll have the confidence to hire people who will challenge you to make your product the best it can be

New skills: Communication

Paperback: 127 pages

Customer Reviews: 4.2 out of 5

One of the world's leading experts on content marketing, Joe Pulizzi explains how to attract prospects and customers by creating information and content they actually want to engage with. ... Epic content, distributed to the right person at the right time, is the way to truly capture the hearts and minds of customers.

New skills: attracting customers with content, copywriting

Paperback: 352 pages

Customer Reviews: 4.5 out of 5

In his latest book, Hug Your Haters: How to Embrace Complaints and Keep Your Customers, Jay Baer shows how haters are actually a good thing. If the idea of dealing with haters makes you uncomfortable or customer service isn't your strong suit, you'll definitely want to give this book a read.

New skills: build trust among consumers

Paperback: 240 pages

Customer Reviews: 4.4 out of 5

The Social Media Bible will show you how to build or transform your business into a social media-enabled enterprise where customers, employees, and prospects connect, collaborate, and champion your products, your services, and your way of doing business.

New skills: make social media tools as a part of your business strategy, implement social media micro-and macro strategies

Paperback: 640 pages

Customer Reviews: 4.2 out of 5

Discover how to expand the reach of your brand, acquire and monetize customers, and increase audience engagement with the proven digital marketing strategy and tactics found in this comprehensive guide. Learn how to determine the best product and market fit for your business, measure what your traffic is worth from any source, and offer an effective lead magnet to convert visitors. Use these tools, and more, to change the relationship from prospect to a loyal customer.

New skills: planning, prioritization, concentration of attention, generate free, organic traffic

Paperback: 368 pages

Customer Reviews: 4.5 out of 5

Jay Baer's Youtility offers a new approach that cuts through the clutter: marketing that is truly, inherently useful. If you sell something, you make a customer today, but if you genuinely help someone, you create a customer for life.

New skills: inbound marketing, customer journey, сustomer focus

Paperback: 240 pages

Customer Reviews: 4.6 out of 5

Discover the revolutionary approach to starting a business with "The Lean Startup" by Eric Ries. Learn how to build a sustainable and successful business by continuously innovating and testing your ideas. Read our comprehensive guide to learn everything you need to know about Lean Startup, from the author's background to user reviews and our personal thoughts on the book.