Hug Your Haters – Jay Baer

If you hate being criticized, then this book might be perfect for you. Written By Jay Baer, it tackles many issues related to online reputation management. Specifically, it addresses problems faced by companies whose products or services receive negative feedback.

However, instead of ignoring them, they try to fix things before customers leave bad reviews. Hence, this book helps people avoid situations similar to those experienced by Amazon.com after its infamous review bombing incident. It does this by teaching users how to respond appropriately to criticism. It suggests ways to prevent further damage to your company image. Therefore, if you want to build trust among consumers, then this book is essential.

New skills: build trust among consumers

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