Digital marketing for dummies – Russ Henneberry & Ryan Deiss

If you are new to digital marketing, then this book is just right for you. Written by two experts in the field, it aims to provide all the necessary knowledge needed to start a career in this area. First, it introduces readers to the basics of search engine optimization, content management systems, email marketing, website design, and much more.

Then, it goes through each topic step by step. For example, it discusses how to use Google Analytics to track visitors and measure conversions. This way, you can make informed decisions when planning future campaigns. Therefore, this book is highly recommended if you have no idea where to begin or what exactly digital marketing entails.

New skills: planning, prioritization, concentration of attention, generate free, organic traffic

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